Commissioned by Willem de Kooning Academy
Charlotte Bik & Roger Teeuwen
Idea, research and interviews
Jojanneke Gijsen & Aldje van Meer
Concept development and direction
Katja van der Sandt
Design
Jerry Estié
Editing and sound
Hans Peter Wessels
ZOOM-IN is a series of video portraits featuring fifteen students who were followed during their graduation project. ZOOM-IN shows a diverse cross section of 15 graduation students doing research. We see them making, doubting, and reflecting on their work.
The briefing asked to come up with a design for the video portraits. By researching the students' interviews, I was expecting to find a system that would describe the different methods of graduation research. However, it quickly became clear that trying to categorize and label the students' graduation project took away from their own descriptions and experience of what graduating was like. This led to the design of abstracts - giving each student their own design that is left undefined and does not force them into a profile.
The grid - hinting that the highlighted 15 students are part of a bigger network of students.
Each student gets their own abstract - a representation of their research method - that is shown during the intro.
With each new video release the order shuffles to put the student that is the main subject in the center, zooming in on their abstract and highlighting them individually. The way the grid is built it also hints that these 15 students are part of a bigger network of students currently graduating.
Lower-thirds build up in a similar
fashion as the main grid.
Commissioned by Willem de Kooning Academy
Charlotte Bik & Roger Teeuwen
Idea, research and interviews
Jojanneke Gijsen & Aldje van Meer
Concept development and direction
Katja van der Sandt
Design
Jerry Estié
Editing and sound
Hans Peter Wessels
ZOOM-IN is a series of video portraits featuring fifteen students who were followed during their graduation project. ZOOM-IN shows a diverse cross section of 15 graduation students doing research. We see them making, doubting, and reflecting on their work.
The briefing asked to come up with a design for the video portraits. By researching the students' interviews, I was expecting to find a system that would describe the different methods of graduation research. However, it quickly became clear that trying to categorize and label the students' graduation project took away from their own descriptions and experience of what graduating was like. This led to the design of abstracts - giving each student their own design that is left undefined and does not force them into a profile.
The grid - hinting that the highlighted 15 students are part of a bigger network of students.
Each student gets their own abstract - a representation of their research method - that is shown during the intro.
With each new video release the order shuffles to put the student that is the main subject in the center, zooming in on their abstract and highlighting them individually. The way the grid is built it also hints that these 15 students are part of a bigger network of students currently graduating.
Lower-thirds build up in a similiar
fashion as the main grid.
The interviews are released by Willem de Kooning Academy.
Keep an eye out on their website.