I was approached by Decathlon Nether­lands to create a supporting ani­­mation for their privacy policy up­date. Due to new regu­­lations in 2021, Decath­lon had to send out an email to its current email sub­­scribers asking them to stay sub­­scribed and up­date their preferences.  

The brief was simple because of this: Keep the current users subscribed by explaining the benefits of staying connected with Decathlon. The choice was made to create an animation explaining the benefits. The focus of this video was not Decathlon but the 'you' persona. 

The video has a clear focus from a design point of view: The voice over is al­ways the star of the show, giving all the impor­tant infor­mation. The ani­­ma­tion plays a sup­porting role. It only serves to enhance the VO's story and never steal the spot­light from the infor­mation being given. 

With the animation serving the purpose as an enhancer, the design only works with high contrast Decathlon colors and the use of typography. There are no full color product shots, gradients or other visual flair that can be a part of the usual communication. Objects like sliders, that are part of the regular animation do return, but in higher contrasts and sripped of things like gradients so the focus stays on the VO and typography.